How Button Attributes Orders

Button supports only one model of attribution: “Last-click wins” attribution, which only considers clicks arising from Button publishers.

Attribution policies

Within this model, Button supports two policy controls:

• Attribution window: Maximum amount of time, post-tap, during which Button will claim credit for each reported order.
• Attribution count: Maximum number of order reports Button will claim credit for against a single tap.

These policies can be combined and used simultaneously, for example “unlimited count for 3 days”. These policies are configurable on a per-publisher basis through your partner success manager.